In attempting to arrive at the appropriate level of general damages in a defamation case, it is necessary to keep in mind not only the damage inflicted to a person's reputation but also the fact that once damaged a reputation is difficult to restore: Hill v. Church of Scientology of Toronto, 1995 CanLII 59 (SCC), [1995] 2 S.C.R. 1130 at paras. 107–108. A plaintiff who has established defamation is entitled to be compensated not only for the injury caused by the damage to his or her reputation but also for the personal suffering he or she has endured as a result.
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