With respect to general damages, the factors to be taken into account include the seriousness of the defamatory statement, the extent of the publication, whether any apology was offered, the mode of the publication, and any evidence of aggravating or mitigating circumstances: Hill v. Church of Scientology of Toronto, 1995 CanLII 59 (SCC), [1995] 2 S.C.R. 1130 at para. 182, 126 D.L.R. (4th) 129.
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